Case Study • Consumer Product Engineering
Claspa logo mark

Claspa: building a dating product around focused attention

Hanabi built and operates Claspa as a live cross-platform product—owning the mobile experience, backend, monetization, trust systems, AI features, and production lifecycle.

The product problem

Most dating products optimize for more browsing. Claspa tests a different thesis: once interest becomes mutual, reduce the alternatives and give one connection room to develop—without sacrificing safety, choice, or a clear exit.

A differentiated core loop

Mutual matches enter one active Lock and discovery pauses, moving the product away from endless parallel matching.

Trust built into the journey

Profile verification, reporting, moderation, privacy controls, and user-safety operations are part of the product system.

AI with explicit boundaries

Hana provides optional compatibility context and private guidance without impersonating users or sending messages on their behalf.

Full production ownership

Mobile apps, backend services, subscriptions, notifications, administration, support, and release operations work as one product.

Production system

More than a mobile interface

Operating a real consumer product means coordinating the visible experience with billing, safety, delivery, support, and release systems behind it.

Cross-platform iPhone and Android applications
Lock-first discovery, matching, and conversation lifecycle
Subscriptions, in-app purchases, and entitlement handling
Verification, reporting, moderation, and privacy workflows
Push notifications and lifecycle communication
AI-assisted compatibility and relationship guidance
Administrative tooling and production operations

A live product, across the journey

Representative product screens from discovery through trust and focused connection.

Claspa discovery profile screen
Intent-led discovery
Claspa active Lock screen
One active Lock
Claspa discovery filters screen
Focused search controls
Claspa verification screen
Trust and verification

Have a product thesis worth proving?

We can help turn it into a coherent, production-operated system—not just a prototype.